Outcome

We successfully crafted a distinctive brand identity for Bonjoe Coffee, including a robust brand story and eye-catching packaging that effectively sets the brand apart from competitors. The strategic marketing guidance provided has equipped Bonjoe Coffee to expand its reach and strengthen its position in the cold brew coffee market. The visual and narrative elements designed have significantly enhanced the brand’s presence and appeal.

Services Provided

Brand Identity Package:
Developed a comprehensive brand identity package, including logo design, color schemes, and brand guidelines.

Packaging Design:
Created visually appealing and functional packaging for Bonjoe Coffee’s cold brew products.

Graphics and Brand Story:
Designed marketing graphics and crafted a compelling brand story to connect with customers and enhance brand narrative.

Brand Expansion and Marketing Guidance:
Provided strategic guidance on brand expansion and marketing tactics to strengthen market presence.

Duration: May 2024 – June 2024 (2 months)

Tools Used

Design:
Adobe Photoshop for high-quality graphic design.

UI/UX:
Figma for creating detailed design prototypes and brand elements.

Graphics:
Canva for designing marketing materials and packaging.

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The brand identity package and packaging design have transformed our cold brew coffee brand. Their strategic guidance on marketing and expansion has positioned us to stand out in a competitive market and connect more deeply with our customers.

Bonjee

Process

Competition Analysis:
Analyzed competitors to identify unique opportunities and design elements that would differentiate Bonjoe Coffee in the market.

Brand Identity Creation:
Developed a cohesive brand identity package to establish a strong and recognizable presence.

Packaging and Graphics Design:
Designed engaging and effective packaging and marketing graphics to capture consumer interest.

Brand Story Development:
Created a compelling brand story to resonate with the target audience and enhance the brand’s narrative.

Expansion and Marketing Strategy:
Provided strategic recommendations for brand expansion and effective marketing to drive growth and visibility.